– Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.
– If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.
– Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
– Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.
– Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
– Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
– Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
– Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.