If your business has a website people can easily find you. These days more than 90% people go online to search products and companies before they go out to make a purchase. If your business do not have a website you are missing 100% opportunity to get those potential customers. Even if people do not buy your product online they are still likely to research it online. If you have a website these people can learn about your business.
Myself I was travelling approx. 70KM every month to buy food products (meat etc) from different city as the same product seller did not have a website in my city and I was never able to find him for 3 years till two years ago when I was passing from a street and I found his shop there. I did mention to the shop owner about my experience and difficulty in finding his business. He immediately realized how important it is to have a website and increased his business by 100% within the last two years by getting his business website.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.
It is also equally important that you hire the right website designer who designs your website after understanding your business needs and your target audience. Websites are built once in years, so it is really important that you get your website designed right in first time to save your time and money.