Being Found – When someone is looking for your type of business, customers look through search engines like Google, Bing and other search engines. They are looking for your business website and are not looking for your social media accounts.
Primary Activity – Most of the time people us Social Media Accounts like Facebook for entertainment or to see what’s going on with their friends or family. They are not there to hear about your latest promotions. It does not mean that you should not necessarily have a Facebook fan page, but it certainly should not be your main online presence.
Branding – Websites allow you more control over your branding. While social media sites allow some customizations, it is still inside their shell. Companies are able to control all aspects of a design with their own website.
Opportunity – Your website allows you for a much more robust experience for visitors than most other platforms. This means that you can be more efficient at providing visitors the information that they are looking for, as well as the opportunity to create web applications for more value to your visitors.
Measurement – Metrics and measurements to know how well your digital tactics are working are much easier to get via a website. Social media sites do provide some metrics (as well as some provided by third-parties), but the metrics are not as business oriented, making it more difficult to measure specific tactics and promotions.
Control – In your website, you own the place and you control the information and the data. Other social medial sites can change their site or terms of service at any time (they have already done that numerous times).
Search Engine Optimization – Websites & blogs are important for ranking well in search engines.