Websites Are Inexpensive & Flexible Than Print Advertisements:
Internet is very different from print advertisement as space on internet is very inexpensive and your ad is accessible for a longer period of time, content can be modified by yourself at any time without anyone’s help and you can easily reach a wider audience. It never means that you should not try other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.
Round The Clock Service – Open 24 7 365 days
No more turning customers away when it is time to close shop, putting up a note saying closed for public holiday, or leaving an irritating message on your answering service specifying your trading hours and tell them to visit your website for information they are looking for. When you are sleeping, your business is still open. When you are on vacation you business is still open. Your business never sleeps if you are on internet (have website).
Website Offers Convenience:
It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer will not have to judge a call center agent to determine whether he/she has their best interests in mind, or just wants to make a sale. The potential customer can visit your website whenever they like in their own privacy and comfort, without the stresses and distractions that exist in the real world. Your website is a self-service medium i.e. instead of having to wait in a long cue to pay your Driving License, you can now do it electronically through the Ministry of Transportation website.
Easily Expand Your Market:
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
Website Adds Value & Satisfaction:
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
Easy Performance Analysis:
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
Websites Improves Credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride. The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!
Your Business On Google Maps / Bing – Easy To Find You:
Getting lost trying to find a place can be frustrating for a potential customer. You can publish what they call a dummy map on your website, which shows directions and landmarks graphically, and the potential customer can print it out when looking for your business premises. You might advertise a promotion on your website encouraging the visitor to visit your business premises. Also, if you recently moved to a new location, you will have to wait for the next ‘phone directory to come out before people figure out where you currently are. Because a website is flexible you can change the content as you like. You can change you contact details instantly and lower the risk of losing customers when moving to a new location.
Growth Opportunities For Your Business:
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
Easy Communication with Customers / Potential Customers:
Customers can quickly and easily give feedback on your product / on your marketing approach.
Inexpensive Market Research:
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
Toronto SEO Company
Toronto SEO Company