Top Keywords of your business
When you first begin your domain name search, it helps to have few terms or phrases in mind that best describe the domain you are seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you are launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.
Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
Choose Dot-Com Available Domains with local domain
If you are serious about building a successful website over the long-term, you should be worried about everything. Most people who use the web still make the automatic assumption that .com is all that’s out there. If you business is based in Canada, we strongly recommend to buy .ca domain name. You can additionally buy .com domain and forward that to .ca for free. Local domains are always easy to find on search engines for all countries.
Easy to Type
If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you have lost a good portion of your branding and marketing value.
Easy to Remember
Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You do not want to be the company with the terrific website that no one can ever remember to tell their friends about because they can not remember the domain name.
Keep the domain name short
Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
Create and Fulfill Expectations
When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That is why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.
Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I would suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.