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Why Internet Marketing Is Important – Website Design Toronto

– Online Branding

The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches, consumers may come across the business name or logo and become interested in what the company has to offer.

– Meet Changing Demands

Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web. By beginning an Internet Marketing campaign, businesses can keep up with this ever-changing technology.

– Consumer Preferences

Online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information and ordering products via the Internet. Business owners can capitalize on this convenience by providing consumers what they want—instant access to products and information.

– Cost Efficiency

Internet Marketing is one of the most cost-effective methods of advertisement. The costs associated with starting a website, and then, using marketing articles or Social Media to establish an online presence is minimal when compared to the costs of traditional forms of advertising.

– Increase Website Traffic

The use of articles or Social Media as a marketing strategy will undoubtedly drive traffic to a business’s website. The more people who visit the website, the better the likelihood of closing more sales and generating more interest in the product becomes.

– Increase Sales

By providing consumers with the opportunity to purchase products online rather than physically driving to a location or sending an order form by mail, impulse purchasing power increases. This results in more revenue for businesses and an excellent return on their investments (ROI).

– Always Available to Consumers

Work schedules and certain lifestyles can have an impact on consumers’ abilities to physically go shopping during normal business hours. By using Internet Marketing techniques, businesses can give consumers a 24-hour outlet for finding the products they want and need.

– Customized Offerings

Advertising online is a very effective way to provide customized offerings to a very targeted demographic. Internet Marketing strategies will usually call for advertisements to be placed in such a way that the target audience will see them and respond.

– Maintain Communication

As part of any good Internet Marketing campaign, it is important to include landing pages on the website in which consumers can enter their email addresses to subscribe to newsletters. These newsletters keep consumers interested, even after they have purchased a product from the business. They also work to help close sales when consumers may be unsure of their next move.

– Improve Credibility

Maintaining an online presence via Internet Marketing is a great way to keep up with the times and provide consumers with all of the opportunities they need 24 hours a day. With a bit of time and effort—and very little investment—business owners can realize success beyond their wildest dreams.
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SEO Tips You Will Love – SEO Toronto

– If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

– Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

– If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

– Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

– Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

– Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

– Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

– Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

– Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

– Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
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Importance of Websites – Web Design Toronto

You will be surprised to know that most small businesses still do not have a website. In this day and age every one can understand how much important it is to have a beautiful fully functional website which can easily increase your presence in the market, your sales volume and your market creditability. Businesses that do not have a website are missing one of the most powerful marketing tool available to them.

If your business has a website people can easily find you. These days more than 90% people go online to search products and companies before they go out to make a purchase. If your business do not have a website you are missing 100% opportunity to get those potential customers. Even if people do not buy your product online they are still likely to research it online. If you have a website these people can learn about your business.

Myself I was travelling approx. 70KM every month to buy food products (meat etc) from different city as the same product seller did not have a website in my city and I was never able to find him for 3 years till two years ago when I was passing from a street and I found his shop there. I did mention to the shop owner about my experience and difficulty in finding his business. He immediately realized how important it is to have a website and increased his business by 100% within the last two years by getting his business website.

A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don’t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can’t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

Clearly there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them. In truth a website can be built for very little money. Remember you don’t need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.

It is also equally important that you hire the right website designer who designs your website after understanding your business needs and your target audience. Websites are built once in years, so it is really important that you get your website designed right in first time to save your time and money.

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Why You Need Website – Web Design Toronto

  • Being Found – When someone is looking for your type of business, customers look through search engines like Google, Bing and other search engines. They are looking for your business website and are not looking for your social media accounts.
  • Primary Activity – Most of the time people us Social Media Accounts like Facebook for entertainment or to see what’s going on with their friends or family.  They are not there to hear about your latest promotions. It does not mean that you should not necessarily have a Facebook fan page, but it certainly should not be your main online presence.
  • Branding – Websites allow you more control over your branding. While social media sites allow some customizations, it is still inside their shell. Companies are able to control all aspects of a design with their own website.
  • Opportunity – Your website allows you for a much more robust experience for visitors than most other platforms. This means that you can be more efficient at providing visitors the information that they are looking for, as well as the opportunity to create web applications for more value to your visitors.
  • Measurement – Metrics and measurements to know how well your digital tactics are working are much easier to get via a website. Social media sites do provide some metrics (as well as some provided by third-parties), but the metrics are not as business oriented, making it more difficult to measure specific tactics and promotions.
  • Control – In your website, you own the place and you control the information and the data. Other social medial sites can change their site or terms of service at any time (they have already done that numerous times).
  • Search Engine Optimization – Websites & blogs are important for ranking well in search engines.

Toronto Web Design

Web Design Toronto

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Choosing Right Domain Name – Toronto Web Development

  • Top Keywords of your business
    When you first begin your domain name search, it helps to have few terms or phrases in mind that best describe the domain you are seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you are launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.
  • Unique Domain
    Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.
  • Choose Dot-Com Available Domains with local domain
    If you are serious about building a successful website over the long-term, you should be worried about everything. Most people who use the web still make the automatic assumption that .com is all that’s out there. If you business is based in Canada, we strongly recommend to buy .ca domain name. You can additionally buy .com domain and forward that to .ca for free. Local domains are always easy to find on search engines for all countries.
  • Easy to Type
    If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you have lost a good portion of your branding and marketing value.
  • Easy to Remember
    Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You do not want to be the company with the terrific website that no one can ever remember to tell their friends about because they can not remember the domain name.
  • Keep the domain name short
    Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
  • Create and Fulfill Expectations
    When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That is why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.
  • Reject Hyphens and Numbers
    Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I would suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.

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Golden Rules for Social Media Marketing – Toronto Web Design

  • Listening
    Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
  • Focus
    It is better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
  • Quality not quantity
    Quality trumps quantity. It is better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
  • Have Patience
    Social media and content marketing success does not happen overnight. It need your patience
  • Compounding
    If you publish amazing, quality content and work to build your online audience of quality followers, they will share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
  • Influence
    Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
  • Value
    If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
  • Acknowledge others
    You would not ignore someone who reaches out to you in person so do not ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
  • Accessibility
    Do not publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they will not hesitate to replace you if you disappear for weeks or months.
  • Reciprocity
    You can not expect others to share your content and talk about you if you do not do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

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Importance of Online Marketing – Website Design Toronto

Google has become the ultimate search engine for most people who visit the internet. This popularity has led all internet marketers to focus their search engine optimization efforts in being able to climb their way up the Google ranks in order to be able to get some quality traffic into their websites and blogs. This visitors can then be transformed into paying customers and that is the ultimate goal of internet marketing.

Being on the first page of Google can mean the difference between a businesses that is able to survive in the competitive world that we have today and a business that is prosperous and constantly expanding. Making your way to the top of this search engine is not an easy task. There are hundreds of thousands of websites that are trying to compete to reach that first page on the organic search results too.
The road to that first page on the search engine is extremely difficult, but it is possible to make this happen as long as you follow a certain set of rules and you implement specific methods that will allow you to climb your way to the top.

One of the biggest reason why you should strive to reach the first page of Google with at least one of your business keywords, is that around 90% of the people who browse the internet are never going to search past the first page of results. This means that being on page two will immediately make you unreachable to most of the online visitors. If you are on age thee, you are probably only going to be reached by 1% of the people who are searching for your keywords. This is the main reason why you need to reach the first page of Google to get the best results.

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How To Select Website Designer – Web Design Toronto

Here are some tips on how to hire a right website designer for your website.

  1. – Pay attention to how much they ask you about your business. Website Designer should know you and your business. If they have good knowledge about you, your brand and your business they can design a good website for your business. You need to see how much time Website Designer spends knowing about your business.
  2. – Look at other websites they have designed to see if you like their style. Do all of their websites look the same or they are flexible in their designs.
  3. – Question them if they did the actual graphic and layout design of the site, or if they just did the programming.
  4. – Ask if they do the graphic work themselves or do they recommend a graphic artist?
  5. – Try to know if they have a structured, systematic planning process that leads you through the design phase, and ask if you will be able to see how your new website is progressing under construction, so you can easily recommend changes before it is complete.
  6. – Ask them what they know about internet marketing, search engine optimization, local listing, press releases etc. Be sure that they are creating a site for you that meets your larger marketing and business goals. A beautiful website is not good for you unless it generates revenue and prospects.
  7. – Ask the designer for their fees and what is the estimated cost for the site you want. They may not be able to give you a good estimate until you discuss content and features of the site. If you add a blog, newsletter, shopping cart, auto responders, email address setup, SEO, membership site, or logo design (or if you have many page on your site), expect the price to be higher.
  8. – Ask them how they bill you. Will they invoice you upfront, or when certain milestones are reached? Do you have to make advance deposits? Most of the website designers will charge at least 50% in advance as it cost them to design a personalized website for your business and they have to pay their technical team.
  9. – Pay attention to whether they will try to stick within your budget, or whether they keep suggesting new add-ons that increases the cost of your site. Remember, designers are not responsible for your budgets – you are.
  10. – Ask them whether they will maintain your site after the initial design, and how much they will charge for that. Some designers want to create new sites but do not want to maintain them. Someone like a virtual assistant (VA) may be able to maintain your site for a lower hourly fee, as long as the VA is skilled in website programming. Find out what types of programming are used in your site, so you can find someone to help you update it.
  11. – If you are going to maintain the site yourself, ask them if they will design your site so that it is easily maintained by a business owner. You can have your site designed on a blog/CMS platform, like WordPress, which will allow you to edit the text and some of the graphics. It is always better to find a web designer who will help you – maintain your website with minimal cost.
  12. – Make sure that your contract states that you own the copyright to the entire website (except, of course, for stock photos and graphic…the original photographer/artist owns the copyright to stock images). All content, including graphics that you hired someone to custom-create for you, and all the coding work, should be owned by you.
  13. – You must own your domain name, even if the website designer registered it for you. If you do not own the domain name than it is not your website.
  14. – Ask your designer for original, editable source files. You need to be assured that you will be able to edit your website (or have another designer edit your website) with ease.
  15. – You have got to enjoy talking and working with them. Do you LIKE the designer? Do you believe they will act ethically? Do you enjoy speaking with them? Do they stay focused to the task at hand, or do they ramble and waste your time? Do you feel you “click” with their personality and values? Do they offer you invaluable insight and advice about your site design?
  16. – Tell each prospective website designer what your deadline is and ask if they can meet it. Many good website designers are already booked for the next 4-6 weeks, so you may have to wait for the designer of your choice. If you do not have a specific deadline, brainstorm with the designer to create a good working deadline that you can both meet, especially if you will be doing the job of writing the website text.
  17. – Your website is crucial to the success of your business. By doing extensive interviewing of potential website designers, you’re more likely to pick one that can do the work you want, is willing to really listen to you, can create a site that reflects you and your business, and keeps within your budget and time frame.

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Toronto SEO Company
SEO Toronto

All Businesses Need Websites – Website Design Toronto

Other Business You Compete Have Websites:
– All businesses have competition these days and in all industries businesses have websites. Whether you have competition or not if you would like to grow your business, you really need a nice looking and informative website. Not only you need a website, but you should also make an effort to show your website to your potential / repeat customers. If customers / potential customers can see your business / and your product, they will know about your products / services available in their area and there is a chance that they will become your customer sooner or later.

Better Customer Service:
– By having an informative website, you can provide valuable information about your business / services to your customers / prospective customer. They can navigate through your website at their convenient time / place. You can reply to answers to frequently asked questions on your website. A website is also a great way to get feedback from your customers. You can use surveys / forms that would allow your site visitors to respond to questions you ask, enabling you to get valuable marketing information free of cost from your customers. We always recommend that your website should be mobile responsive so customers can easily navigate through it on all portable devices.

People Always Search You Online:
– When customers type your business into search engine, what would you like them to find? Nothing or your competitors. These are your prospective customers or customers who what to find you. They are looking for your services / products, and if you have created a website, where they are going to land. They are obviously going to your competitor’s website and find their products / services. Every customer wants convenience and if your business is not easily accessible, they are going to find your competitors. Example, you go to a store to buy bread, than go to another store to buy eggs and go to another store to buy milk. What would you do if you find a store who sells who 3 things and open for long hours. Instead of going to 3 different stores most of us would prefer to go to a store who sells all three things for opened for long hours. If you have website, they can easily find your and you are open 24/7, they can easily see what your store hours are being driving to your place. If you are very difficult to find on Google, you can going to lose business and your competitor will grab that business. Once customer is going, it is really difficult to bring them back.

Website – Great for Advertisement:
– Websites are most inexpensive way of advertisements and most effective way of advertisement. Every other kind of advertisement cost a lot and there is no guarantee that customers are paying attention to that. No advertising medium even comes close to the ease of electronic advertisements and effectiveness of a website.

Round The Clock – Open 24/7 365:
– Once you have website your business is never closed even when you are sleeping (no one can also steal when you are sleeping and your business is open for customers). Many people prefer to surf the web at their convenient time – which is normally evenings & weekends when most businesses are physically closed. But once you have a beautiful and informative website you are always open even when your competitor is closed. We always recommend that your website should always be with fresh contents, deals, up to product information / services.

Millions of Internet Users:
– More than a billion people use internet. Millions of people around the word use internet every hour. On web, it does not matter whether someone is next door to you or on the other side of the world; they can see your Website just the same way as your neighbor. It does not cost you or them any extra. Providing information to others by any other form mailings, post cards etc cost enormous amounts of money compared to a website advertisement.

Income Potential from Your Website:
– A Website provides you income opportunities when you are relaxing, sleeping, on vacation or busy with any other activities. This all happens without your involvement once the Website is designed and online, which we can call passive income. You can run an online shopping center on your website and can also advertise other businesses on your website i.e. selling top banners, side banners on your website to other businesses. Through your website, you market / sell your products and services globally, you can also accept payments on your website through PayPal, credit cards etc.

No Physical Location Is Required:
– Once you are on the website, you do not necessarily need a physical location for your business; you can display your products / services at your website and can work from home. You save a lot by not rending / buying your work place. Since you are on website, as such your customers can easily locate you.

Information Sharing and Improve Communication:
– People are turning away from traditional means of finding information on phone books and these days more than 90% of customers are looking for businesses through various search engines online. Yellow pages, phone directories and printed materials are being used less now. Since use and convenience of using internet has become so easy that most of the people are searching everything online through their desktop, laptop, portable devices, mobile devices etc. After introduction of internet on mobile devices, almost every one likes to search things only especially new generations. Once you have website, you should also do social networking i.e. creating Face book Page and Twitter Page so people can easily share your business information with their friends / networks. People do not like those businesses where it is difficult to find and reach them. Your supplier and vendor can also find you easily if you have website.

Business Information:
– People also use internet to find quick answers to basic questions i.e. your hours of operation, your credit terms, your phone / email / business address and your product / services. Since we are in age of Inquiry Marketing, so you should get a website, if you do not already have one. If you already have one, check the website of your competitors and ensure that you also have a website which is really information, useful, and at least as good as your competitor’s website. Your website is the first impression of you and your business. If you do not have an excellent website, your prospective customers will drive to your competitor. After you have an excellent website, always ensure that is it Search Engine Friendly, it can be easily found on various search engines and directories.

Inexpensive and Expandable Marketing:
– Compare the price of a website to the expense of creating and distributing other forms of marketing i.e. newspapers, direct mail campaigns, magazine ads etc. The cost of setting up and maintain a website is very affordable. Flyers and direct mail is sent once and gone, but your website investment remains alive for years & years. Best feature of website is that you can quickly and easily change information whenever you need. With Content Management System websites like WordPress it is really easy to manage and change information on your website which any one can do – you do not need to have any technical knowledge to do that.

Toronto SEO Company
Toronto SEO Company
SEO Toronto

SEO FREE Tips – Web Design Toronto

SEO Toronto Consultant

• Content is the King for SEO to work, always write quality content throughout your website and keep adding content. Search Engines always like fresh contents.
• Back Links are Queen for SEO to work, always try to build a quality of back links.
• Always put text links on the pages so spiders can follow it.
• Look for competitors website and see what they are doing for SEO to work
• Always study your sites statistics
• Keep updating the contents of your website. Spiders do not like websites which do not have new contents for last one year.
• Try to exchange back links from reputed websites.
• Ensure that your site is easy to use and navigate. If your site is very complicated, users will go to your competitor’s websites.
• Every page should have a focus on one single keyword. Do not try to load one page with all your keywords.
• Always use natural language throughout your website.
• When building links, always look for quality and not quantity.
• Do Social Marketing i.e. Facebook, Twitter, Four Square. This is part of SEO.
• Best optimization is your content – quality content matters a lot.
• Always add your post to your social networks.
• Try to put unique contents on your website.
• Use keywords throughout your website
• Always use a domain name which is a keyword for your business.
• Always use local domain name, it helps in SEO
• Use keyword phrase in your title tags.
• Use keyword phrase in your headlines.
• Do not keep changing your domain name. Spider likes domain names which are in use for last 10 years compared to new domain names used for last 10 days.
• Try to get back links from similar sites.
• Do local listings.
• Online Reputation, Discussion Forum, Replies help in SEO.
• Ensure all your links are working on your website.
• Write Articles / blogs.
• Older pages will rank higher than newer pages on same domain name.
• Ask others to give a link to your website (give love and take love – exchange links).
• SEO takes time to work – so have patience.

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Toronto SEO Company
SEO Toronto